What are the Facebook dynamic ads and advantages?

Social media is one of the environments where people spend the most time today. In order to benefit from this situation, companies show their assets on these sites and strategy to acquire new customers. It offers advantageous opportunities to companies with its advertising opportunities on Facebook, one of the most preferred social media applications of people.

Mother’s Day and Valentine’s Day with advertisements published on special occasions such as traffic to make traffic and selling is one of the usual campaign management forms. On the other hand, ensuring the continuity of your sales will increase the new customer gain and will increase the annual basket value of your existing customers with cross -sales opportunities. In order to do this, it is necessary to give your existing and potential customers what they want. So what can your customer want and how can you understand it? At this point Dynamic Ads (DR) stands out.

With the DR model offered by Facebook, you have the opportunity to show the product they are looking for with each customer with the creatives that change and develop in accordance with the search for users in Business Manager where you install your product catalog. If we open a little more;

For example, you have an e-commerce site, 1,000 different categories and features. On the one hand, you are trying to sell hoverboard to a university student between the ages of 18-25, and you are trying to sell a bottle to a new mother over 30 years of age. While doing all this, you need to sell cake patterns to new brides on the one hand and ebru set or Sudoku books in accordance with their hobbies to retirees over 60 years.

First of all, let’s say this; It is not possible to target these masses at once. You can establish separate campaigns for each target audience, but there is also a better alternative; Let your clients create your ads on your behalf.

DR is fed from two sources due to its structure;

1) Your product catalog

2) User behaviors

The actions of your users on your site and the information of the products they are looking for Facebook Pixeli followed by. Then, this data is processed and your product catalog is fed and ads about the products that the user searches for feed. So a user looking for a shaving knife on your site sees a shaving knife ad at the next entrance to Facebook. In summary, you make the campaign settings, but your customers will create your ads on your behalf.

Advantages of Dynamic Ads

Time savings

Instead of dealing with each of your campaigns one by one, you can create a general template once and have the rest of Facebook.

Continuity

You can show new products to new customers by keeping your campaign open and increase your sales and increase your price to your old customers and increase your customer earnings and fold your turnover with cross -sales opportunities.

Cross-platform

With the cross platform feature, you can reach your customers anywhere without distinction between mobile & desktop.

Being interesting

Since DR is a system that is fed by customers’ actions, it starts 1-0 ahead of the other models by showing the products they already want to buy or intends to your customers.

What is the product catalog?

The product catalog is an excel file where your entire inventory is registered and tracked in detail. The biggest advantage of the catalog is that it is “alive .. All the changes you make on your site are reflected in the catalog and the advertisement from the catalog. On this occasion, you will not show a product that is not in stock in vain, and when the price of a product has fallen expensive, you will provide the user who has not made the purchase and offer the same product again at a more attractive price.

Previous advertising campaigns show that the best return targets are customized audiences consisting of data of users on your site, and other masses similar to the demographic of these masses (Lookalike). Although the targeting of interest is an element to be considered, these two target audiences give more successful results on the sales side.

Due to the nature of Custom Audience, the user data from different points of the pixel on your site (adding to a basket, checkout page, etc.) can be taken with the user data and at the same time you can create new users similar to these users. With this ad strategy known as Remarketing, people who have been engaged in your site and have been interested in your product or service are prioritized to see your ads, so that your sales increase in a sustainable way.