Social media platforms used all over the world play an important role in the promotion of brands, products and services. Access areas can be expanded when social media channels are managed correctly. The number of followers that will be transformed into customers in a short, medium and long term can be increased.
However, when using Google+, Twitter, Facebook or Pinterest platforms, it is necessary to pay attention to some rules. Otherwise, a simple error may damage the brand value. The right address of Google Partner Agency and Professional SEO service Stage Media compiled issues that companies should not do on social media.
1-Focusing on thefebook: When it comes to social media, Facebook generally comes to mind. According to research, 71 percent of internet users prefer Facebook. So, does it only meet social media expectations to be involved in Facebook? In order for businesses to reach their target audiences, it would be a correct approach to target different social media networks such as LinkedIn, Instagram and Twitter.
2-Join many social media networks: Apart from Facebook, other social media platforms can be evaluated. However, being on social network at the same time may sometimes have disadvantages. Site traffic or followers do not increase when membership is opened in social media environments such as Google+, Instagram, Pinterest and Twitter. What accounts of the target audience should be observed. For example; If the target audience of the enterprise spends a lot of time on Twitter, a pinterest account may not be needed.
3-Thinking yourself just: Social media is an important means of interaction. Sometimes it may seem compelling for individuals and institutions to devote time to social media. However, it is strongly communicating with the target audience. The content that attracts the attention of visitors and provides recycling increases the number of followers of brands, products or services.
4-Not thinking twice before sharing: Sharing pain or joys in social life is of course a good behavior. However, the same things cannot always be said for social media sharing. Before sharing, you need to be more careful and think twice. Because some shares can have permanent effects, lead to non -compensation results.
5. Sharing in a hurry: Perhaps sharing on social media is a pleasant and simple process. However, sometimes the results can be unpleasant. Therefore, the information to be shared, the visual and the message is legally or ethical. The reliability of resources should be seriously examined. In short, the shares should be considered in detail and not to rush.
6-Not paying attention to the rules of writing: Perhaps in personal accounts, there may be expressions and concepts in daily language. However, professionals do not adopt such an understanding. What is written should be reviewed at least twice. A faulty expression may be negatively reflected on the reputation of the brand.
7-ACTURNING Answer: Communication is possible among the groups established by those who direct the person or institutions. In all circumstances, these negative behaviors should be approached more professionally. Exhibiting a polite and respected attitude is a much more effective method in communication.
8-Being uncomfortable: It should be made you feel that there is a human or institution behind social media accounts. Many businesses act as if they were a robot when communicating with the target audience. To visitors; Some promotional information should be given about the person, institution or organization. The number of followers of the brand should be increased with a level of level.
9-Hiding from negative comments: There is always an unwilling risk of sharing a text or image. In such cases, apologizing is a great virtue. Accepting the error and taking a lesson from it increases the reputation of users in the eye of the individual or business.
10- Not listening: Created in the target audience with followers should be continuously dialogue and feedback from them must be analyzed. This service can be provided by tools such as Google, Alerts Tweetdeck, Social Mention, Topsy, Hootsuite and Iceroket. All questions of the people should be answered and the followers who have made a positive notification about the brand should be thanked.
11- Not to optimize social media profiles: Search Engine Optimization (SEO) is to make a brand’s website in accordance with some criteria for search engines scanning. Social media accounts such as website should be optimized similarly. Definitions, titles and URL addresses that attract attention on search engines and social media should be included. In the meantime, it should be remembered that the optimization technique of social media channels is different.
12-Forget about social media buttons on the site: Social media buttons should not be neglected to facilitate the use of visitors on the website. Visitors who like the content used on the page with this method will have the opportunity to easily share them in their social media accounts. Social media buttons will further increase the brand’s number and visibility.
13-To be very ordinary: It is important to be fun and interacting on social media. However, this process should be managed consciously, as mentioned earlier. For example; A sharing in the restaurant environment will not contribute to the awareness of the brand.
14-Do not share content from your site: Social media is an ideal platform for reaching new customers operating in the sector. Sharing content about the developments in the sector increases the number of followers. The target audience can be attracted attention with informative or entertaining quality content.
15-Being uninterrupted: Today, there are differences between generations about the use of social media. Young people have more experience and skills in social media. But older people may have some shortcomings in this field. For this reason, experienced personnel who know the details of social media should be employed in the team in business life.
16- To increase your number of followers at once: Each person or brand followers on social media aims to have a high number of followers. However, it is contrary to the rules that this is in a short time and quickly. Perhaps with some applications, it is possible to reach thousands of new followers. Of course, it is a good feeling to see the figures grow at each page. But this is not an organic way. The important thing is to win the members who will constantly support the brand.
17-Leaving the derelict: There are many users on the internet. There is a risk of becoming the target of these people with an unprecedented interpretation. Therefore, as it is frequently emphasized, every interpretation or expression should approach in a sensitive way and should not be late in responding. In frustrating situations, solutions should be produced on the legal ground without going down to the level of the interlocutors.
18-Working with a social media manager: It understands technology or to have the technical details of social media platforms and to make social media management. For this reason, it may be useful to work with a marketer or a good communication expert who knows the society closely.
19-Staying a single person: Creating content on social media and attracting the attention of the target audience requires time and effort. A social media team is needed to make accounts constantly active. With a professional social media team, questions from the customer can be answered in a short time and efficiently. This increases the prestige of the enterprise.
20-Not knowing the differences between the people: The personal and business pages of Google+, Twitter, Facebook and Pinterest platforms are separately. Thanks to these channels, developments in the business world can be followed with groups of friends in social media. However, it should be taken care of the shares from the relevant accounts.
21-Making a timing error in sharing: Time -set shares can be advantageous in terms of planning. However, some content planned through the timer may become meaningless with unexpected developments. For example; An event that has been announced earlier on the timer can be canceled at the last moment. In order to avoid such a problem, possible recent developments should be taken into consideration.
22-Not encouraging teams: In social media accounts, there should be a continuous flow of information for individuals who follow the business and the brand. Competitions can be organized for this. However, after the competition, there may be problems with products that can always give gifts. Users’ questions can be answered quickly. Educational information about their lives can be provided. Or shares about the service with a new product.
23-To underestimate the ones: It is important to measure how effective a campaign on social media is. Otherwise, an uncertainty occurs regarding the continuation of the study. How many people reached the message given? What content did users most interested in? Knowing the answers to these and similar questions will help to draw a healthy route. These data can be analyzed by tools such as Google Analytics, Moz Analytics, Buffer, SproutSocial.
24-Not to introduce your profile through ads: A person or brand followers may not see everything shared. The method of solving this problem is advertisements. The advertising methods of every social media platforms are different. It is possible to increase the visibility and number of followers of the profile by applying these methods.
25-Not having a quality control system: It may be superficially checked before a shipment or photo is shared. However, having a quality control system makes this procedure even more healthy. For example; Is a visual up -to -date to be shared? Or can this photo be about another topic? It is mandatory to create a quality control system in order to avoid misleading and damage the value of the brand at these and similar points.
26-Being unacceptable: In general, positive content should be prominent on social media. Because followers more like fun and inspiring content.
27-Being free: A consistent path should be followed for the time and amount of the content shared on social media. Shares should be brought to the time period in which the target audience is active. Regular sharing increases the expectations and monitoring rates of visitors. When this harmony is broken, the interest of users decreases.
28-Failure to create safety: It is a basic rule; The application is more effective than the discourse. Customers want to rely on managers or experts in the sector. For example; A brand that introduces itself a “environmentally friendly” brand should not harm the environment. Honesty is always the most valid. Brands are expected to comply with them meticulously.
29-Sharing without visual-video: Seeing, reading and sharing that many content contains visual or videos is faster. With quality photos and videos, the liked rate can be increased. Especially on Facebook, such sharing collects serious appreciation.
30-Using the Hashtags inappropriate: The hashtags (#) added to the text section of social media posts have become a phenomenon. Hashtags can significantly contribute to shared content on social platforms. Hashtags have an important function in environments such as Google+, Facebook, Pinterest. Short, clear and understandable hashtags should be preferred in sharing.
Stage Media
18-05-2024 14:08:26