In 2018, Instagram decided to remove the IGTV button from the home page when he could not get the reaction he expected from IGTV. IGTV, which is expected to be a brand new video sharing platform with the increase in the use of smartphones and videos of most often vertical withdrawal, did not succeed despite the intervening time.
According to ShiftDelete’s Techcrunh; His biggest rival Tiktok has been reducing 80.5 million downloads in the USA since June 2018, while IGTV remained only at 1.1 million. A number of innovations were deemed necessary for IGTV in the face of his opponent. In this respect, IGTV, which started to support the horizontal video, also took part in Instagram’s main application. However, this innovation has led to the use of the application over Instagram.
Facebook confirmed
According to a news announced by Techcrunch, a Facebook official confirmed that the IGTV button on Instagram will be removed. The reason for this was shown that this button was not used at all.
Stage Media
01-01-1970 02:00:00